Distance Yourself from Your Competition

Competitors. No matter what industry or what products and services you may be selling, you undoubtedly have competition. At times, this fact may cause you considerable distress, while, in reality, our competitors keep us on our toes, always forcing us to further refine our message and methods in the hopes of ultimately winning the sale. So… thank you Mr. Competitor. We appreciate your efforts!
Our view of the competition, while varying at times, is our key to responsive selling and keeping our efforts focused where they should be… on the customer. Our competitors really do keep us sharp. We must know their strengths and weaknesses as well or better than we know our own. We must truly understand their products and services from our customers’ viewpoint. If indeed our quest is to fully grasp the true nature of the needs and wants of our customers, then we must likewise have a full grasp of the myriad of choices that confront them as well as the manner in which our products and services can meet their expectations, offering more value than our competitors do.
That’s fine. That is Selling 101 with an advanced flair. We must grow accustomed to do far more than that if we truly wish to be known as the superior alternative in the eyes of the customer. If today’s savvy customer already expects a quality product, a fair price, on-time delivery, ease of order entry and a smooth flow of the entire transaction, then what is there left to do? Plenty!
It’s seldom only the big things that your customers notice, but rather the summation of the many “little” things along the sales path that make a tremendous difference in their perception of you and your company. It begins with common courtesy, and that starts with the company receptionist.
1. Treat the company receptionist and other employees at every level with respect. Many salespeople see her of little consequence or may even treat her rudely. First, she is deserving of respect just because she is a human being. She is also doing her job to the best of her ability. Her supervisor frequently calls on her to fill-in or perform many other office functions, often without much expressed gratitude. That receptionist certainly talks to other employees and often is part of the administrative side of purchasing, especially in smaller firms. If you are perceived as rude in any way, you have just burned your bridge with both the gatekeeper and the buyer.
2. Always speak in a professional manner. There is no room for off-color remarks or dark, “street-corner” humor. Professional salespeople never include harsh humor or foul language in their vocabulary. This alone is often enough to differentiate you from some of your competitors. If you would not say it in church or to your grandmother, don’t say it to your customer. Never degrade any person, race or creed.
3. Look the part of a sales professional. Dress appropriately. While it is not always necessary to wear a suit or even a dress shirt and tie, there is never an excuse for wearing old, dirty, wrinkled or inappropriate clothing while visiting a customer’s facility. So often, an acceptable mode of dress is a freshly pressed company-logo golf shirt and pressed khaki slacks with leather belt, leather shoes and socks.

Sterling Silver Charms For Collectors

Would it not be good to produce for just about any loved just one a collectible that could be cherished for years? just one that could be additional to as time goes by, and maybe passed on to potential generations? as well as just one that could be utilized now, and over a frequent basis? Sterling silver charms are just this sort of the collectible.

Charm bracelets have been completely near to for ages, and also this bespeaks the joy that numerous hold on this sort of jewelry. The charms on their own could be interchangeable, fitting the mood using the wearer, or to the occasion. As charms appear in so numerous styles, it is fast to accomplish so.

There are charms that commemorate holidays, or specific occasions. They have them for occupations, sports, college grades, furthermore to the checklist goes on and on. Even food is represented, collectively with countries, states, initials, shoes, toys, and by now you have the idea of how varied these tiny products are. This really is instead a area to the seeker.

They can help get rid of wanting to determine what to purchase the wearer on any treat providing situation. There will in any way instances be an ideal product of diamond jewelry for getting found. and also this could be good jewelry, too. they are pieces of good craftsmanship, developed of specific silver, and have worth on that merit alone.

As a collectible they cannot be beat. much previous the worth using the important metals used, every and every just one can represent a memory space in the direction of the owner. Again, any celebration could be represented by just one of those tiny pieces, and when adequate have been completely collected, the choice getting a whole is really telling a account and bearing history.

These products are readily available just about everywhere you go, too. Of course, you can appear throughout them with the hundreds online, but you can good level of quality pieces in any good diamond jewelry store. numerous curio stores hold them, and numerous tourist attractions, along the lines of amusement parks, hold their exclusive specific types as souvenirs.

There really are sterling silver charms for just about any and every occasion. they are ideal treat ideas, and who does not appreciate receiving jewelry? The worth stays ongoing as they are developed with important metals, furthermore to the memories they commemorate will last forever. for just about any remarkable treat idea, a important collectible, or just for enjoyment to place on baubles, you can perform no a good offer better than charms. pursuing all they are, well, charming and will charm whoever receives them.